Schuler's Wines

New Private Label Wine – Celebrating Historic Marshall Landmarks – Now Available at Schuler’s Restaurant & Pub

(MARSHALL, Mich)—True to the words on one of the beams in its Centennial Dining Room, Schuler’s Restaurant & Pub likes to encourage its guests to “drink thy wine with a merry heart.”

Over the years, Schuler’s has been known for pairing fine food with wine. French wines were featured on the menu as early as the 1960s, and Schuler’s was the first Michigan restaurant to offer Mondavi wines from California. A decade ago, Schuler’s private label wines were introduced and were featured prominently on the wine list. Now, a new iteration of private label wine is available at the iconic Marshall restaurant with labels depicting several historic Marshall landmarks.

The wine is available in five varietals: Cabernet Sauvignon, Merlot, Chardonnay, Pinot Grigio and White Zinfandel, each featuring a drawing of a well-known Marshall destination penned by local artist Kent Elliott, from Black Lab Five. The Merlot label depicts The National House Inn, Chardonnay shows the Honolulu House, Pinot Grigio features The Brooks Memorial Fountain and White Zinfandel showcases The Franke Center for the Arts. The flagship Cabernet Sauvignon proudly displays Schuler’s own building—originally The Royal Hotel, purchased in 1924 by Albert Schuler, Sr. and converted into the restaurant that continues to provide hospitality in “The Schuler Way.”

The new private label wine is cellared and bottled by the Rutherford Wine Company in St. Helena, California. Rutherford boasts three generations of family committed to 100 percent sustainable viticulture and the crafting of fine wines. The Winery, Estate Vineyards and Tasting Room are all located in the renowned Rutherford Appellation on the Silverado Trail South in Napa Valley. The grapes for the Schuler’s wine were sourced by the winery from throughout California wine country.

“When we decided to do a new generation of private label Schuler’s wines, we wanted to use a well-established wine producer and Rutherford fit the bill perfectly,” says Sue Damron, Schuler’s owner and CEO. “And, of course, what better way to celebrate our hometown of Marshall than to feature local landmarks on the labels?”

To launch the new wines, Schuler’s recently hosted a Private Label Wine Dinner, with five courses prepared by Chef John Stovall and Schuler’s culinary team. The menu included Strawberry Summer Salad (paired with Pinot Grigio), Wild Mushroom and Chevre Bruschetta (paired with Merlot), Crab and Roasted Tomato Bisque (paired with Chardonnay), Peppercorn Crusted Beef Tenderloin (paired with Cabernet Sauvignon), and Key Lime Ice Cream (from local purveyor, True North Ice Cream, paired with White Zinfandel).

A portion of the price of each bottle sold, in the restaurant or in retail sales, will go to a fund being established with the Marshall Community Foundation and used as part of the foundation’s efforts in civic and community revitalization. Bottles are available for purchase in Schuler’s lobby, as well as on the wine list (by the glass or by the bottle) for on premise dining in Winston’s Pub and the Centennial Dining Room. Note cards and postcards with the label art are also available for sale.

Founded in 1909, Schuler’s is noted as one of Michigan’s most iconic restaurants. With more than a century of successful years in the industry, Schuler’s remains a hospitality leader not only in Michigan, but throughout the country.

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2 Responses

  1. This is simply awesome. I love the labels and can’t wait to try all of wines. Bravo to Sue and the staff at Schulers.